Saw this pic in a wonderful post at Rush.me's blog and it immediately reminded me of a conversation with a friend not so long ago. Marketing is one of the tougher jobs in corporate bizz, it needs you to actually make someone pay for your company's products and therefore requires a lot of skills right from understanding the customers, their needs and values, and matching them with your product. Another friend of mine constantly echoes the theory that every job in this world is essentially salesmanship. Everyone is constantly selling something, a product, a skill, a job, a service, your time, your attention, your knowledge. And in this world of transactions, some do better than the others because they do the marketing smarter. That, is essentially "survival of the fittest" in slightly non-Darwinesque words. If there's demand for something, there's scope to sell something. The smartest entrepreneurs tap untapped demands. The survivors in a recession-hit market will be those who sell themselves well, to the shareholder and to the customer. It's almost...obvious. :) And then I'm reminded of a certain discussion where we concluded gloomily that we (me and people like me) are so unlike the target demographic most marketers target (the average 22 yr old middle class urban Indian girl). It's almost unfair, not just crporate houses making clothes and accesories, even smart eligible nice guys constantly eyeing that demographic also completely overlook me (and few like me). Almost...:)
I need chocolates!
8 comments:
My grandfather used to tell me:"work for your good name and then let your good name work for you"...Unfortunatelly, i'm going to agree with you telling that the most successful is the one to sell better hiself.In a world like this, it's kind of relief that there are still people who think with your way....Almost!
Give some chocolate when you got it!
:)
here are some more chocolates for you :D
and for me while I am at it :D
yeah the smartest enterpreneurs do tap untapped demands ...thats why they are in the business....
but the guys who do it can def be given a miss...chocs win over such fools anyday!:))
Wonder what the chances are that a guy would gift these chocolates to a girl after her bad break-up with some other guy, and the new guy and the girl will get together after a few days ignoring the irony of the whole situation. The possibilities are endless. :D
Reminded me of a marketing lecture...
:-)
Some flaw in your analogy. The smart, eligible, nice guys (or hot, hot, hot girls :P) aren't the ones who've to market themselves. They're consumers. And it's the rest of us who need to market themselves better.. need to figure out what some smart eligible nice guy's (or hot hot hot girl's) untapped demand is!
But, girls.. they always want to see themselves as the target consumer.. hence the flaw! :P
Almost...
[superjoy]
You know, it probably is the practical truth, but still, just doing that constantly is terribly tiring, almost demeaning.
[indyeah]
:d
Thanks. May you get tons more in return for such a kind gesture.
Chocs rocks.
[vibhav]
Endless and smart, and good enough for chick-lit type stories, at least. But such great potential, those chocolates. They could also come with scratch cards or smthngs with fone numbers of nice eligible replacement guys!
[oice]
Amusing, hai na.
[prasad]
Well, hope u didnt doze off :P
no exams, i promise!
[vik]
You've a point there, but on my part while writing I was only thinking about the guys from the discussed demograpic that are actually looking out, in the market, and I do know (of) a lot of them. Just that even the ones who know me totally overlook me. Hence the whine.
[doc]
:D
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