
Seriously, how "intelligent" is advertising on mobile phones by service providers? Not talking of "professional"services like mGinger Admad etc, brilliant ideas gone bust, but of the regular dose of phone beeps Hutch, Airtel, Idea, Reliance et al gift us. Some of it actually is good stuff, like more messages about schemes and recharges when my balance/validity is low and stuff, but most of the time, I get stuff like "Click ####### for beautiful pics of Pamela Anderson"or "sexy beach wallpapers"or some funny crap like that. Of course I never click those links, but frankly, I've never got one about hot hunky guys, or any of the male actors. And since the connection is in my name, some marketing guru should have ad the sense to tap female usage by at least remotely targetted messages (unless of course, they've assumed I'm lesbian). Assuming this way of making money is profitable on the whole, they're missing a lot of profit by skipping the women subscribers then, which should be substantial too.
Meanwhile, mobile menace in the age of mobility boom continues.
Cheers to that.